Our principles are the same today as they were on day one.
Our products
Our products really work on every skin type by harnessing the potent powers of the finest quality ingredients. They can really make a positive difference to the health and appearance of your skin.
Simplicity
We don't complicate things. We love simple, fuss-free, gentle and effective products that are honestly priced.
Service
We do everything we can, from the personal way we answer the phone to beautifully hand-wrapping every item. We try never to let you down in all that we do, but if something's not right, call us.
Environment
It's our legacy too, so we're always working on improving our environmental impact. We know we are not perfect but the more we do, the better we get. Read about our environment.
Animal testing
We never do it.
Patch testing
Our products are formulated to be extremely gentle and are used by many people with sensitive skin. However, as a common sense precaution, we recommend a patch test is carried out at least 24 hours prior to first application. Two of the best places to test are the inside of the upper arm and behind the ear.
Ingredients
High quality, safe, naturally active ingredients are our priority.
Vitamin E
We only use potent, premium natural source vitamin E, never synthetic.
No animal ingredients
None of our ingredients are of animal origin (except beeswax, propolis and manuka honey). All products are suitable for vegetarians.
Only mineral sunscreens
We only use mineral sun filters to provide the best broad-spectrum UV protection and to reduce the risk of skin allergy.
No mineral oils
We prefer plant oils to mineral oils. We don't use mineral oil, paraffin wax, petrolatum or any fractions of crude oil or primary petro-chemicals.
No genetically engineered ingredients
None of our products contain genetically engineered or modified organisms.
Organic ingredients
We 'go organic' wherever we can and our in-house Ethnobotanist supports sustainability and local community growers.
Preservatives
Some of our formulations are preservative-free. We do use preservatives when absolutely essential for product safety. Where natural preservatives are not available, we use relatively low concentrations of the highest grade, broad-spectrum preservatives.